50 Years

Rexco History

Rexco Equipment, Inc. was founded in 1964 by Rex Smith Sr. and his wife Mildred. Yes, that was 50 years ago as of 2014! They started with 26 counties in eastern Iowa selling and servicing the Link-Belt crane account, whom Rex had worked for in various positions for 23 years, (Including 6 years as national sales manager), before deciding to open his own dealership.

The Smiths built the company into one of the most respected Link-Belt dealerships in the nation. Their sons, Rex and Steve grew up in the business and played a large part in the growth of Rexco Equipment. Their commitment to excellence in customer service resulted in great relationships with the manufactures and loyal customers.

Rexco then expanded their territory and added new facilities in Des Moines (1976) and Davenport (1989). In 1985, Rexco branched out into the compact equipment sector with lines that included Bobcat, Kubota, and ExMark. The company currently operates 3 Bobcat dealerships in Cedar Rapids, Iowa City and the Quad Cities.

Rexco Equipment, Inc.
Serving customers since 1964

Rexco Vision

To be the standard of excellence in all we do.


Rexco Mission Statement

Rexco employees, partnering with our manufacturers, provide quality products and services to our valued customers to enhance the success of our businesses.


Rexco Core Values

  • Unity: A positive team and family spirit. We are a team; committed to communication, working together we can accomplish more.
  • Innovative: A can do attitude where anything is possible.
  • Extreme: Exceeding customer expectations. Extraordinary in all we do. Taking intelligent risks.
  • Longevity: 50 years and counting.
  • Bold: There will be challenges that arise in the future and we will meet them head on.
  • Trust: Built through communication among our employees, customers and manufacturers alike.
  • Passion/Energy: Leading with enthusiasm and optimism.
  • Respect: Treating all people we encounter with care and courtesy.
  • Positive: Focusing on the positive.